Welcome to the gentle and organic world of Earth Baby™. Inspired by the birth of her granddaughter, Alyssa, nationally renowned researcher and chemist, Florence Nacino, founded Earth Baby to offer a new generation of hypoallergenic baby care products to cleanse, protect and nourish baby’s delicate hair and sensitive skin. 
Drawing on more than 30 years of experience and expertise creating personal care and beauty products for prestigious companies worldwide, Florence Nacino redefined the baby skin and hair care category by introducing Earth Baby, a revolutionary organic product line applying award-winning technology to capture Mother Nature’s generosity. A member of the Society of Cosmetic Chemists, American Chemical Society, and Regulatory Affairs Society as well as the American Society of Quality, Florence Nacino is committed to using certified organic and natural fruit and vegetable based ingredients to provide the safest, purest and most effective hypoallergenic baby care products.
Florence Nacino’s vision is to help mothers everywhere express their love for their children through the caring use of Earth Baby to support this simple philosophy.
